Success At Blackbaud 3 weeks after SmartStart - Interview
Hi everyone - Justina here. I just interviewed Janet Hart, Senior Manager of Marketing Operations at Blackbaud out of Charleston, SC. Let's hear and see (check out the video) what drives Janet. Janet...
View ArticleWorking with the data is what drives me - Interview with Dey at Ultimate...
Dey ThomasSr. Manager of Marketing Systems and Business IntelligenceThe Ultimate Software Group – out of Weston, Florida @deythomas What’s your favorite part about being a marketer or about the...
View ArticleBest Practice – Custom Data Object Records (Data Cards) - Definition and...
So what is a Custom Data Object record? Custom Data Object (CDO) records or CDOs store data elements in the Eloqua system that are not part of your account or customer contact record. Custom Data...
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Highlights on Mobile Compatibility
Highlights below on Mobile Compatibility that should be considered: Summary:HTML: most now support HTML rendering!Images: still blocked, except on iPhone/iPad.Alt-text: Only Android will display...
View ArticleShared Items in Eloqua
Shared Items on Eloqua:Shared ContentShared ListsShared Filters 4. Dynamic Content (can be shared) Shared ContentShared content is reusable content snippets that you can create once, then reuse...
View ArticleWhy Segmentation and Six Ideas
Segmentation is important because relevancy counts. People want to get content that is relevant to what they are interested in. When you define your target audience you should filter on everything...
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Bandwidth and Skills: Are They Related?
“We don’t have the bandwidth” was a common statement we used inside the Marketing department I was with for over 10 years. I know many marketers can relate to that statement. Sometimes we used the...
View ArticleRecapping 2014’s Modern Marketing Hot Topics and What‘s Already Trending for...
Here inside the Oracle Marketing Cloud Success Program, we get the privilege of working with so many great Oracle Marketing Cloud customers. Because of this, we also get a glimpse of the top areas...
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